Growth In Reverse

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One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

/ 44:15/E21
Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.

Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).

So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth.

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KEY TAKEAWAYS
  • Why we’re obsessed with Lenny’s story—and the moment his growth exploded
  • What separates his content from the rest (hint: exclusivity + deep research)
  • Using a mini-series as a content inflection point
  • Lenny’s “Ikigai” and expanding beyond just product content
  • The puzzle-piece approach to building a content library
  • His exact strategy to get from 100 to 1M subscribers
  • Substack recommendations: how 5,000+ newsletters helped him explode
  • Podcasting as a high-ROI content machine
  • Why guest posts became his growth and quality engine
  • Key takeaways you can apply: quality, consistency & “stick-with-it-ness”
LINKS MENTIONED
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Thanks to Tim Forkin for editing these episodes.
One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

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