All Episodes
Displaying 1 - 23 of 23 in total
From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years
"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT PlaybookDave Kline went from leading teams at Bridgewater to build...
One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.
Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.Chenell has written a few deep dives on Lenny (How he r...
Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix
“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”(Watch this episode on YouTube -->)We sent out ...
The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit
"The future of newsletters isn’t just email." — Chenell BasilioMissed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's shar...
From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness LabsAfter publishing 100 articles in 100 days, Anne-Laure dro...
This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue
Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.Today, her Maker Mind newsletter hits over 100k subscriber in...
Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined ...
The 7-Figure Newsletter Teaching People “Why We Buy”
Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when...
Beyond Sponsorships: The Most Unique Newsletter Revenue Streams
What are the most popular revenue streams for newsletters?And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from t...
How To Revive a Stalled Newsletter — with Ben Collins
What happens when an established newsletter hits a growth plateau? And can anything be done to revive it?Chenell & Dylan sit down with Ben Collins of BenLCollins.com a...
He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep Dive
Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben ab...
Small changes that could 10x your newsletter.
Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massi...
Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)
"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product GrowthChenell & Dylan sit down with Aakash Gupta of the Produc...
$624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)
In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his...
Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
"I made $2,000 with a newsletter list of only 3,000 subscribers."In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discu...
7 of the Best Newsletter Growth Strategies of 2024 (#007)
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.→ Take your newsletter to the n...
Spicy Newsletter Takes: Should You Really Do This? (#006)
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AN...
Grow Your Newsletter WITHOUT Social Media (#005)
In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get...
What I’d Change If I Started Over (#004)
In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how s...
Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)
#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.Eddie has bu...
The Biggest Mistakes We See Newsletters Making (#002)
#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix...
The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)
#001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over...
Coming soon... the Growth In Reverse podcast!
Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and ...
