The 7-Figure Newsletter Teaching People “Why We Buy”

Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!

She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.

And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. 

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED
The 7-Figure Newsletter Teaching People “Why We Buy”
Broadcast by