Growth In Reverse (Newsletter Growth & Email Marketing)

AUDIO - Find That Pod Newsletter Roast V2
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Chenell Basilio: [00:00:00] If I went to this site and I saw this, I'd be like, oh, it's not active anymore. Not gonna sign up. I think this newsletter is just too broad for me.

Dylan Redekop: Not a great user experience personally, and I might be like, I'm not getting value for this. I'm unsubscribing.

Chenell Basilio: I hope we didn't roast you too hard here. I think there's some opportunities here.

Hello and welcome back to the Growth In Reverse podcast. I'm Chenell.

Dylan Redekop: And I'm Dylan.

Chenell Basilio: And today we're gonna be roasting another. Newsletter. I almost said podcasts because this one is actually about podcasts.

Dylan Redekop: We're roasting a podcast about podcasts,

Chenell Basilio: roasting a newsletter about podcasts. On podcast.

Dylan Redekop: Podcast.

Thank you. Yes. And we're roasting a newsletter about podcasts on a podcast where we both write newsletters. Yes. So fun. Yeah,

Chenell Basilio: so if you're not familiar, we actually do these roasts every so often. Uh, they're super fun. We essentially pull up the newsletter, subscribe, and just see what opportunities we find.

And if you want to get your own newsletter roasted, you can go to growth in [00:01:00] reverse.com/roasts and submit your newsletter to be roasted. On the podcast

Dylan Redekop: and we give more priority to the people who have submitted a review for our podcast or who have rated it. So you just have to share a quick screenshot showing that you've done one of those things and you'll have a better chance of being roasted.

Chenell Basilio: Yes, we are building a flywheel hoping that people will finally review this podcast and that's our, our way to do it. Yeah. Someday

Dylan Redekop: we might hit 30 by the end of the year.

Chenell Basilio: Yes.

Dylan Redekop: 30 reviews.

Chenell Basilio: Love it.

Dylan Redekop: The author of this newsletter is a gentleman named Sebastian, I believe he's Canadian. I did a little bit of digging, um, and uh, he started to find the pod, uh, a while ago.

He is been listening to podcasts since like 2005. So he is a huge podcast fan. This is more of a passion project than a main revenue business. He also has a, an agency that he runs. So put that just, uh, as context to this. So we started find that pod a few years back, and I believe he's got close to 15,000 subscribers.

So. We, he submitted his pod, [00:02:00] or sorry, his pod, his newsletter for roasting on the podcast. About a newsletter. About podcast. It's just, oh, I'm so confused already. He also started a website called Find That, find that pod.com. So that is where, my guess is he's driving. Most of his traffic, and then he's got an embedded beehive page or an embedded beehive form.

All right, right there. Wait,

Chenell Basilio: I have questions. Hold on. Ask. So did he just launch on beehive recently? Like switch over?

Dylan Redekop: That's a good question

Chenell Basilio: because I only see four posts here. So if I'm going to this, I see like number three 10, but then I only see four of them, so I'm curious about that. Um,

Dylan Redekop: it's possible.

I'd

Chenell Basilio: love to at least see six, but that's okay. I do like this, uh, logo here. Mm-hmm. It's

Dylan Redekop: fun. Mm-hmm.

Chenell Basilio: I'm enjoying that. I feel like I remember this newsletter from a while ago and it did not look like this. So kudos on the design.

Dylan Redekop: There you go. Um,

Chenell Basilio: okay. What was the most, sorry, what was the

Dylan Redekop: oldest issue there?

Chenell Basilio: 3 0 7.

Dylan Redekop: 3 0 7. That was April From April

Chenell Basilio: 11th.

Dylan Redekop: 11th, okay. I'm just gonna go really quickly into my inbox 'cause I started subscribing to this a while ago when we were looking at [00:03:00] different newsletters to. Roast. Um, and I wanna see if there's additions that were older than that. April. Okay, this is fun.

Chenell Basilio: So I went to find that pod.com, and then I go to the archive and the first one is 1 63 from May, 2022.

Dylan Redekop: Okay.

Chenell Basilio: If they are driving people here, I. You might wanna like get some more recent ones going. 'cause I would see this, if I went to this site and I saw this, I'd be like, oh, it's not active anymore. I'm not gonna sign up.

Dylan Redekop: Mm. Oh wait, but you Oh, so sorry. You're on the website. I was, I had tapped away.

Chenell Basilio: Yeah.

Dylan Redekop: Okay. I think we're getting heard of ourselves though, maybe.

Chenell Basilio: No, I just, they're both archives archive questions, so I call that out.

Dylan Redekop: Okay.

Chenell Basilio: There's no organization to these, Dylan. They just come as they, they come through. Um, okay.

Dylan Redekop: We just go down the rabbit holes that present themselves to us.

Chenell Basilio: So what did you find an older email and was it sending from beehive?

Dylan Redekop: No, I subscribed March 31st, so,

Chenell Basilio: okay.

Dylan Redekop: Yeah, so I don't, I. Unfortunately the data, what could be happening here is maybe just because of fear of, I don't know, [00:04:00] Google, SEO, sort of punishment. Maybe he's only posting a few additions on his beehive page, and then ho trying to host most of the content on his website.

So I would still

Chenell Basilio: argue to put at least six or just three.

Dylan Redekop: Yeah, that four is kind of awkward, but make

Chenell Basilio: it. It's a weight space here. Mm-hmm. But small potatoes, um, this is a bigger issue for me. I would wanna pull in at least get the top like eight or so being recent.

Dylan Redekop: Yeah. Those are 20, 22.

Chenell Basilio: Yeah.

Dylan Redekop: Mm-hmm.

Chenell Basilio: But, um, yeah, I'll go back to the homepage.

So it's always good to click through some links that people would click through and see what goes on.

Dylan Redekop: Totally. Okay. Quick roast on the landing page.

Chenell Basilio: This is a really big logo. I like, I like the logo, but, okay. There are over 4 million podcasts. Find the best ones. I, I think this newsletter is just too broad for me.

I don't know. I like business entrepreneurship, nerdy podcasts, but I also like running podcasts and I also like gardening podcasts. So I don't know. I feel like there should be some segmentation of like kind of podcasts,

Dylan Redekop: well, maybe me talking. When you [00:05:00] subscribe, you will be presented with those options.

Why don't you subscribe and find out, ah,

Chenell Basilio: let's do it. I'm also a big fan of like making the box big enough so that your whole email can show mm-hmm. Or at least like the common Length Wisdom project creators toolbox. So these are all sponsored?

Dylan Redekop: Mm-hmm. Do you have an ad blocker?

Chenell Basilio: I do.

Dylan Redekop: Okay. So on my, I don't on my browser.

And so a. Uh, one thing that happened was he's got a footer, kind of a banner footer ad that popped up and at a hundred percent zoom on my browser, and that's a Chrome browser on windows. Just Sebastian, if you're listening. Um, I couldn't even see that continue, maybe later empowered by beehive badge because your ad sense, your Google ad sense ad covered all that.

Um, I had to zoom out on my browser to be able to basically click out of it. So that's one thing that I would call out is. I don't know how much money those ad sense pages are or ads are driving, but uh, I'd maybe choose one or the other 'cause it's not a great experience having that basically being advertised to twice and not even be able to get out of one of the ads.

[00:06:00] So not a great user experience. Personally.

Chenell Basilio: I wanna like turn off my ad blocker so I can see it, but I don't, I think this is gonna close.

Dylan Redekop: Yeah, it probably will.

Chenell Basilio: I'm gonna try it.

Dylan Redekop: Yeah.

Chenell Basilio: Wwo. All right, well let's do it again. See what happens.

Dylan Redekop: Is he a blocker off?

Chenell Basilio: You are already subscribed. Yeah. Huh? It doesn't happen for me.

Okay, so where do we go? Thank you for subscribing. When you get your first email from, ask you to do two things. Reply and drag it to, okay. Yeah, I, I think there's some opportunities here. Yeah. What do you think? I think

Dylan Redekop: this is a great, I. Place to queue people up for a right message survey, a Google form survey at the, or something like, right?

Yeah. Like most people see your welcome email, but pretty much everybody's gonna see your thanks for subscribing page. Every subscriber, not even every subscriber sees your welcome email for whatever reason. They might just never see it. Um, but everybody who subscribers will see this, right? So this is where I would queue you up.

Like you have Chenell, you've got a survey on your thank you page. Um, lots of people. Have also followed suit that with that [00:07:00] strategy. And that's where I would try to start segmenting people. What kind of s what kind of podcasts do you like? Uh, what's your, what's your favorite podcast? Um, even if it's like a field that they enter that's, you know, manual and it's harder to kind of take people on it.

Just having that data I think would be helpful. Um, especially with chat GBT these days, you could probably feed it some data and it would be able to sort. Information for you, but at the very least, you could like have some dropdowns or some radio buttons like categorize, like what types of podcasts do you enjoy?

Business, marketing, finance, sports, uh, fantasy football, gardening,

Chenell Basilio: beehive, has surveys integrated naturally, I think. Yep, too. So. This should be something you could do like today. Um, exactly. Even, even if this is like, my biggest thing is people are always like, well, it takes so long to set it up and then I have to set up sequences.

I'm like, just collect data, start collecting. Mm-hmm. Do the rest later. It doesn't have to be like a huge project right now, but if you have the data, you can use it later. If you don't, it's gonna be a lot harder.

Dylan Redekop: Exactly.

Chenell Basilio: Um, the other thing you can do, I mean. This isn't all lost. Right. He could send out a survey [00:08:00] today to people and say, what are your favorite podcasts?

How often do you listen to podcasts? That kind of thing. Yeah. So I think that could be huge actually. Not even just in terms of readers enjoying your newsletter moving forward, but also like subscriber or like, um, sponsorships and that kind of thing. You can be like, Hey, 60% of my. Exactly, uh, email list, listens to finance, podcasts, and then, um, people with podcasts, uh, that want to maybe advertise in this could.

Dylan Redekop: Exactly. Yeah.

Chenell Basilio: And I think that's a huge thing.

Dylan Redekop: I'm sure Sebastian's thought of this. Uh, it might just be one of those things like, yeah, I've been meaning to get to it and I never have. Maybe this is the kick in the pants that he needs to, to get to it, but, um. That was my whole point is like not every newsletter is monetizing with ads and sponsorships, so they may not need that data.

If you're just running a, you know, a paid newsletter with subscription, then you don't maybe necessarily care about segmenting, but I would argue that that data is gonna be helpful for you. Um. At the very least, people will subscribe to your newsletter, not fill out the survey and just move on. You can always [00:09:00] incentivize people to fill it out.

I just think it's gonna be so much more helpful for you and as a user experience of somebody who loves listening to podcasts like I do, and I've tried finding more podcasts in, in and around this, the same sphere of podcasts I like listening to. I feel like this tool would be super helpful. Um, once we get into the actual newsletter.

I feel like there's some missed opportunities there as well.

Chenell Basilio: Yeah. And even like, so for, if you're just listening to this, we, we have the whole thing going screen share on YouTube.

Dylan Redekop: Yeah, go check it out.

Chenell Basilio: I just opened up his, uh, sponsorship page, which goes to a passion fruit page, which I feel like there's a big opportunity here, like to have another box.

So there's a, a box that says top locations, 50% are from the us 13 Canada, et cetera. But you could also have like industries or podcasts. Types or something because like us as a, as podcasters, like how do I know that, you know, 90% of the people listening enjoy, I don't know, jewelry, podcasts or something random.

And like I wouldn't spend, you know, $150 on this if I don't [00:10:00] know who is in the audience. So I think I just wanna drive that home even more. So just showcasing where that data could live.

Dylan Redekop: I think one thing El, one other thing I wanna mention is. I compared this to a newsletter that you'd send out saying, find that TV show.

Right? When you and I were talking about this before. Mm-hmm. And it's like, mm-hmm. That is so broad, right? There's so many different kinds of shows. There's so many different types of podcasts. It's just a medium of content consumption. Right? So I. I think you need to think about this more like somebody who's trying to find TV shows to watch what type of TV shows, right?

Podcasts. Yes. You just listen to them. I mean, technically that's, you know, they're just consumed that way, but there's so many different types of podcasts, even whether they're live or interview or, um, like true crime, like, you know, highly produced shows. So I think that to me is the way to approach this.

And of course, if you're trying to find advertisers for HBO versus advertisers for CNN. You're gonna have very two very different types of people. And so you wouldn't wanna send them an email saying, Hey, CNN, listener or viewer, check out all these HBO [00:11:00] shows, right? Yes, there's gonna be some overlap, but why not segment those viewers, those listeners better?

Chenell Basilio: Well, and also I. You already have these lists built out. Mm-hmm. Which is great. So again, if you're just listening, he has a bunch of best podcast lists, but there's, there's a good one there. So best Yeah, I know we're not gonna say that 'cause we're gonna get demonetized. Yeah. Best car podcast. Best Self-Improvement podcast.

And so I think if you had that survey on the. Page right after someone subscribes their first email could give them like great content like this. Like, oh, you like outdoors, here are the lists of the best outdoor podcasts. Mm-hmm. That I found huge. I think that could go such a long way in terms of retaining subscribers.

Yep. And I have to wonder, like, I'd be curious to ask Sebastian, like offline, like how many people he's gotten to subscribe and how many end up unsubscribing or just like. Get him, unsubscribing them 'cause they're not opening.

Dylan Redekop: Yeah,

Chenell Basilio: because it's just, it doesn't feel customized unless, who knows? Maybe on the back end he's kind of seeing what people click and then basing it off of that could be, yeah, that could work too.

Dylan Redekop: [00:12:00] That's one thing he could do in the, if he didn't want to go this, the form or the, uh, survey route, what he could do is in that first email, he could just have like. A list of, here's the best. He probably has some data, right? He's had this website for a while. He probably has some data of what pages rank higher or what pages get viewed more and that sort of thing.

So he could take the top five of those, right? And put those in his welcome email and say, check out the best. And then he lists his top five. And then people are basically voting, um, of. Which type of podcast they like, they wanna listen to by just clicking on those links. So it's kind of like a user directed survey.

Right. And it'll, it can give you additional data too.

Chenell Basilio: Yeah. So I'm also, I navigated to the best family podcast list and there's a form on here and I won't, I'm gonna subscribe on this page with a slightly different email and see if he sends me, so this is a media vine. Um, page, so those ads you saw were probably through Mediavine.

It's a company that helps put on different, um, dynamic ads and that kind of thing, but they also have this, um, tool called [00:13:00] Grow It like dynamically inserts, like email forms throughout your content.

Dylan Redekop: Mm.

Chenell Basilio: But now it's making me create. I log in here, but this, I don't like this 'cause it goes to, to media, vines, properties.

Like it eventually goes to him too, but I think

Dylan Redekop: they get your data.

Chenell Basilio: He'd do better. Yeah, he would do better. Just having this be, uh, his own forms, I believe. Mm-hmm. Just in my opinion. Um. So I was gonna subscribe to that just as, just to see if he started sending me more like family based podcast recommendations.

So I guess we'll find out a few days. But

Dylan Redekop: yeah. Well, everything we're saying too is with the caveat of we're not sure a hundred percent if he's already doing this strategy. I. Based on right click habits and behavior.

Chenell Basilio: Um, the other thing that could be interesting just for getting data, like what podcast platform do you listen on?

Mm-hmm. One of the things I always struggle with is like, I hear about this cool episode of a podcast and then I go to find it and they don't give me the right links for me to find it either on Spotify or Apple Podcast or whatever. So then I'm like, [00:14:00] now I have to sit down and like search it. And there's just a huge point of friction for me to find that episode.

Sure. This is a lot of work, but I think for the nature of this kind of content, it would be helpful for him to set up like a backend way to dynamically show them the Spotify link to that podcast. Mm-hmm. Or the Apple Podcast link and that kind of thing.

Dylan Redekop: Yep. That'd be super helpful. I love that. Yeah. I was gonna say, once we get into the email, you'll see that there are.

They're, he does provide those options, but he provides all of them for every, for every single, um, episode that's recommended. So, um, okay. Yeah. Could be an improvement there too.

Chenell Basilio: So find that pod episode three 10. Um, it went out on May 2nd, so about a week ago, a little less than a week ago. So at the top it is the logo, and then want to be a famous podcast.

Oh wait. Become famous or grab more. Okay, so this is an ad, right? Mm-hmm. Pod pitch. It's a long ad.

Dylan Redekop: Mm-hmm.

Chenell Basilio: Okay. And then it kind of just like segues into, welcome to the 310th edition.

Dylan Redekop: Thoughts. Just stop pausing right there.

Chenell Basilio: [00:15:00] Oh,

Dylan Redekop: thoughts on having the ad first under the logo, and then having the welcome,

Chenell Basilio: I mean, to each their own.

I feel like. Some people do this. Okay. But yeah, I mean, you're kind of giving up the bulk of your attention to an advertiser. Mm-hmm.

Dylan Redekop: Which

Chenell Basilio: I don't know. And then it's kind of hard to see like where it ends and where the email begins. There's no like separator,

Dylan Redekop: keep scrolling.

Chenell Basilio: Um,

Dylan Redekop: what I like to see personally, and I know it's been done.

He could have pod pitches logo next to his in the top header and say, in partnership with pod pitch, right? And you've done that. Lots of people have done that. And then that at least gets the logo in front of, so the satisfies the advertiser gets the logo there. Then you have your welcome intro. So people will see that right away.

That's what they're here for. They're not here for your ad advertisement. And then you can put the ad underneath, at least then people kind of can see what the eight newsletter's about, and then they'll scroll. Chances are they're gonna keep scrolling. Anyway, and it's not gonna get confused with the ad.

The welcome part is not gonna get confused with the ad,

Chenell Basilio: and this is a seemingly relevant ad. Mm-hmm. Although,

Dylan Redekop: well, is it? Yeah.

Chenell Basilio: I mean, it's, it's going [00:16:00] so it's for people who wanna get on podcasts.

Dylan Redekop: Yeah. So we're confu, we're conflating B2B cus podcasts with B2C. Right. So there's people who consume podcasts only, and there's people who.

Go on podcast. It may also consume, right? I think you and I are both consumers and people who go on podcasts, so this would be relevant for us. But just 'cause we're reading about our favorite podcast doesn't mean we're gonna wanna go onto podcasts. Yeah. So it's

Chenell Basilio: definitely gonna be a small segment. Yeah.

But I'm curious to hear how this goes for him.

Dylan Redekop: Once we get to the bottom too. I'll just put a pin in that because when we get to the bottom, you'll see in the footer talks about podcast industry news and I think there's an opportunity to maybe branch out having a B2B style version of Find That Pod where it's more focused on that sort of stuff.

That's where pod pitch would make more sense

Chenell Basilio: to me. Yeah. Yeah. It would make sense. Any, yeah, it would be cool to have him include like the sponsor in here somewhere too, with like a star.

Dylan Redekop: Mm-hmm.

Chenell Basilio: For people who scrolled past it. Okay. Interesting. Let's keep going. Yeah. All right, so welcome to the 310th edition this week.

I've got a. Another boatload of podcast discovery [00:17:00] resources. So these are probably, he's building these new pages and sharing them with people. Mm-hmm. Oh, this is interesting. So he is, he is doing the SEO type play of like find all the keywords that probably people are searching for. Popular podcast. Like podcasts like Yeah.

Yeah. Best seasons of, and then reviews. I don't hate that strategy if the lists are valuable and actually like that podcast.

Dylan Redekop: Yep.

Chenell Basilio: Because, yeah, I mean, as someone who listens to, like, my favorite murder is a good. True crime or not true crime? Yeah, I guess it would be. Yeah. Uh, podcast. Look for similar ones. I don't often like them, but sometimes I do.

So like, did you listen to Serial? You can see this working. I did listen to Serial, yeah. That was a good one. Mm-hmm. And then I wonder if he links over to like his Best True Crime. Does he have Best True Crime podcast list? No. Right. Well that's interesting because it, it feels like some of these are crime based, right?

Dylan Redekop: Yeah.

Chenell Basilio: Maybe not. This is a good podcast, by the way. Sounds like a

Dylan Redekop: cult. Oh, it's pretty funny. Gotta check it out.

Chenell Basilio: Yeah. Petty like crimes detectives, just, yeah. So I feel like they could be, yeah, something like that. Anyway, [00:18:00] down the rabbit hole. Okay. Are you a podcaster?

Dylan Redekop: So we have another ad, uh, or so this is

Chenell Basilio: like his own ad?

Dylan Redekop: Yeah. But like to book an ad. So we've got three sections already. Two of them are more. Kind of self-fulfilling for him than for the reader. So,

Chenell Basilio: yep.

Dylan Redekop: Really like big asks, kind of draining some value out of, out of your reader by doing that, in my opinion.

Chenell Basilio: Oh, here's another ad too. I know. Yeah,

Dylan Redekop: exactly. Which is okay in this sense because it's actually, it looks like the rest of his recommendations throughout the edition, but he does have the word advertisement above it.

Obviously somebody's paid to get their podcast in this list.

Chenell Basilio: Yeah. The other thing I'm noticing here, so this is. Get on a podcast. So you're probably a podcaster if you have a business. This is also, are you a podcaster? So, so far from like the beginning to 25% of the way through is like mostly for B2B style stuff.

Whereas like if I'm just a consumer consuming podcast, like this is not relevant to me. Okay. Yeah. This are you a podcaster is not relevant to me. Maybe this is, I don't know, it's just like [00:19:00] another podcast, but you know, like where does this go? Oh, to their po. Okay. All right. That's not bad. Yeah. And then. Is this like technology for podcasts or is this like a technology?

No, this is podcast. This is,

Dylan Redekop: so that's the categories. So as you'll go down, you'll see there's a technology one. I think there's a family one po. Oh, nevermind. We got a classified ad first.

Chenell Basilio: Another ad.

Dylan Redekop: Yeah, there's technology.

Chenell Basilio: Wait, so there's two technologies. Correct. Yeah. I mean, the other thing, I'm looking at this, I'm kind of curious what it looks like on mobile.

'cause these are huge ads. Yeah. I

Dylan Redekop: thought the same thing, like huge podcast, huge. Images. Images. Right.

Chenell Basilio: Artwork.

Dylan Redekop: It feels like a, a long scroll way longer than it necessarily needs to be. And not that that's a bad thing, but some people just like see that scroll, scroll sidebar and be like, whoa, I've gotta scroll through a lot of this.

I don't have time for this. And they might just bounce. Yeah. Without even going through it.

Chenell Basilio: It looks, it looks okay on mobile, but on desktop it takes up the entire thing. Yeah. Which is wild.

Dylan Redekop: So one thing I do like is the, not sure where to start. Start with this episode. So he gives you like an A recommendation.

Yes. So I like that he's pointing you to a [00:20:00] specific one. 'cause otherwise we kinda like, do I do the most recent or do I have to start from the beginning? Is this like a serialized, um, or what's the word?

Chenell Basilio: Yeah, that's right.

Dylan Redekop: You know what I mean? Right.

Chenell Basilio: Like a episodic. Mm-hmm. Where you versus Yeah.

Dylan Redekop: Where you'd wanna watch what you're saying.

Listen from episode one through, yeah. Right?

Chenell Basilio: Mm-hmm. Go in order

Dylan Redekop: a series.

Chenell Basilio: There you go.

Dylan Redekop: There's a history section, so as you can see, like as you're scrolling through there histories for weirdos. So then we've had two technologies. We've had, we have a history section, but like, what if I don't give to, you know, what's about history podcasts or technology podcasts?

I want something that's in the family space or the outdoor space or the traveling space, or whatever that might be. Then this whole newsletter's kind of been a waste of my time. I, I hate to be harsh, but I might be like, I'm not getting value for this. I'm unsubscribing.

Chenell Basilio: Definitely every podcast ever featured in Find That Pod.

Dylan Redekop: Yeah, I thought I was gonna call out it too. I dunno if that's like, I don't want 1300 podcasts.

Chenell Basilio: I dunno if that's the best. Okay, so if you're listening, so his referral. Giveaway. It says you currently have zero referrals, [00:21:00] only one away from receiving every podcast ever featured in Find that pod. And then in parentheses it says over 1300 podcasts.

So it's essentially a database of all of them, which could work. But again, like this is where I think it's more valuable if, if you know what they like listening to. Because you can say, Hey, do you wanna get every history up? Podcast I've ever featured. Mm-hmm.

Dylan Redekop: And

Chenell Basilio: I'd be like, yeah, that's cool. Like, I wanna know.

Yeah. But every single one ever feels like, I don't know that I would want that.

Dylan Redekop: No. If there's no way to filter through those, categorize 'em or anything, then I, I would, that'd be just too overwhelming for me.

Chenell Basilio: And then there's another ad for. Um, booking an ad with Find that pod. Yeah. Which again, like I, I can see the business model here and I, I understand that that's what he's trying to do, which I get, it just feels like a lot.

Mm-hmm. Especially if someone isn't a podcaster. So maybe you only show those if they're a podcaster, that's another filter you could have. Um, and then you can have dynamic blocks in there to showcase those, which is kind of interesting.

Dylan Redekop: Mm-hmm. Can you do that on beehive?

Chenell Basilio: I don't know. Would hope [00:22:00] so? Like with liquid code, can you use liquid?

On beehive?

Dylan Redekop: I don't know.

Chenell Basilio: Oh, and let's see. Yes you can.

Dylan Redekop: Okay.

Chenell Basilio: So yeah, you can use liquid code, which is complicated as anything, but you can use chat GPT and it'll essentially write it for you, which is great. Um, but you could say like, if they have a tag of podcaster, show them this block in the middle and every email, if they don't, don't show that.

'cause then it's like kind of taking up space, making them probably a little, slightly annoyed.

Dylan Redekop: Yeah.

Chenell Basilio: No, I think, I think this is great. 15,000 subscribers is pretty cool. Yeah. Um, and especially 'cause it said like 50% open rate. Where did I see that?

Dylan Redekop: That was on the advertise with Fast page, right?

Chenell Basilio: 47 to 52. So that's not, not bad.

Yeah. Five to 7% click through rates. Okay. Although the whole basis of the newsletter is. Here's something. Go click and listen to it. I would wanna see that a little higher, but yeah, it's not bad.

Dylan Redekop: That means, so 15,000 sends, say 7,500 people open. Uh, what's, you know, 5% of that would be [00:23:00] 3 50, 3 75 kind of thing.

'cause 10% would be 3

Chenell Basilio: 75. Wow. Look at you. Well,

Dylan Redekop: 10% would be seven 50. So just cut that in half. You usually don't do public math. I'm proud of myself.

Chenell Basilio: Yeah. Good job.

Dylan Redekop: Um, so. I agree. Like you'd want, probably wanna see a higher number and I think that number would go up if you segmented these a little bit better.

Chenell Basilio: But overall, I mean, I think it's a good idea. I think there, there is a need. I, I don't think I need, have this need, but I feel like a lot of people are looking for more podcasts. Mm-hmm.

Dylan Redekop: I

Chenell Basilio: think I'm overwhelmed with podcasts at this point. Yeah. Um, but if I do hear someone recommend one, I will listen to one.

Dylan Redekop: Yeah. Maybe that's what could be interesting content wise. Like if we get into content, like if he could interview people. Or just like even just do like a dm, like to somebody somewhat well known, be like, Hey, what's your favorite podcast? What podcast do you listen to? What's your, what's currently on your podcast player right now that's like queued up to listen to?

Like, I think that could be really interesting.

Chenell Basilio: This makes me think of, okay, so I've been thinking about how I can build a business like, um, oh no, what is it called? Raycast. Okay, so Raycast [00:24:00] is a. Essentially a text shortener. It lets you put in like shortcuts to websites and you can, like for me, I can hit Command left Arrow and it'll make the screen like half the size on take up, only the left side of the screen like that.

Dylan Redekop: Okay. So super fun. It's an app.

Chenell Basilio: It's an app. Um, however, their marketing is brilliant, so they have a YouTube channel. They essentially will interview top technology folks in the space. I'm pulling it up for you so you can see. Okay. Um, so they'll interview like, what's in Jenna's Raycast or What's in, and these are like.

Nerdy tech people who have big audiences that like, they go so deep into the product. Right. It's fun. Right. So I'm wondering if they, he could do something like this where, what are Dylan's favorite podcasts? And then he interviews you and you talk through 'em and like it's just, that's fun. Yeah. I think that would be super cool.

That

Dylan Redekop: would be, or even like what's your like shameless or um. Guilty pleasure podcast or you know what I mean? Like, yeah. Like what do you, what, [00:25:00] what are, what would people be surprised that you're listening to? Totally. I think those kinds of, that kind of thing would be really cool and really interesting.

And again, um, this is a side project as far as I can tell from Sebastian. So he may not have the bandwidth to do that. Um. Hey, maybe somebody else listening wants to take that on and, uh, and could try it. It could be fun to do. The other thing that I was gonna say about this, have you heard of podcast notes.org?

Chenell Basilio: I feel like I have.

Dylan Redekop: Okay,

Chenell Basilio: now I have to go to it and see.

Dylan Redekop: It is a similar. Vibe, and forgive me, Sebastian, if you kind of are shaking your head, um, madly at me saying, no, mine's totally different. Um, I don't mean to conflate what you guys do, but they're both podcast websites and they summarize podcast to some degree.

I think podcast notes is more about episodic summaries as opposed to actual. Podcast show summary. So where Sebastian is kind of summarizing what this whole podcast is about, this one's more of like, Hey, here's the latest notes on Andrew Berman's podcast, right? Like, here's what he covered, and here's like a ai, basically an AI [00:26:00] generated summary of the episode.

So what I would do is, Sebastian, if you have not heard of podcast notes.org, go check it out. Because I think there's a lot of, they're doing a lot of good things. They have 70,000 subscribers. Um, I would maybe. Look to them as an idea of what to do. I don't, I wouldn't say you guys are in direct competition with each other.

In fact, I think you'd probably be complimentary kind of businesses to one another. So I think there could be, uh, some ideas you could glean from this website.

Chenell Basilio: Also, if the founder or someone who works at podcast notes is listening, you should have more women and people of different backgrounds on your homepage.

Okay, bye. Okay. Thank you. That is crazy. Anyway, um. I just kept scrolling. I was like, white dude, white dude, white dude, white dude. Oh, okay. There's Jillian Michaels woman being interviewed by Joe Rogan. Okay.

Dylan Redekop: Yeah. Covid lies. So also, yeah, in the white, in the white dude category of, uh, content.

Chenell Basilio: Sorry. Anyway, um, but yeah, I, I agree with what you're saying.

I think there. Is room to, I don't know if collaborate's the right word, but do something. [00:27:00] I don't like this. I don't even,

Dylan Redekop: yeah. Collaborate was, I wasn't even thinking, collaboration. I was just thinking of like, look what they're doing and get some ideas. 'cause I think, yeah, I think what they're doing, like at that side pop, it's kind of annoying.

But look at that lead magnet, right? That's kind of interesting.

Chenell Basilio: I only have to look at 31 podcasts.

Dylan Redekop: Exactly. As opposed to 1300. So, and then they've got the over free, when you join over 70,000 other subscribers. I'm sorry. So you could have that call to action. I think actually that might be something might, maybe that you're missing in the homepage if we're just going back to that is.

I don't think you mentioned the size of the podcast and I think social proof and credibility, I've written about this recently. I think that's pretty important. And that can be a powerful sort of like subconscious signal to people that, oh, other people are enjoying this. I probably will then as well if 15,000 other people are.

So I think you could probably include that there. And maybe some testimonials too, using Seja potentially as a easy tool to do it.

Chenell Basilio: Yeah.

Dylan Redekop: And are we on there? Did you search, um, the Growth Inverse podcast? Ooh. To see if we're, I did

Chenell Basilio: not. Where do I search? Is it just all of these?

Dylan Redekop: No, I don't think so.

Chenell Basilio: I don't even know what would be under [00:28:00] business.

Dylan Redekop: Maybe. I found a search button at the, in the, there you go. Here.

Chenell Basilio: Uh oh.

Dylan Redekop: Dun dun. Oh, we're not,

Chenell Basilio: we haven't made it yet.

Dylan Redekop: Well, Lewis House and Patrol might have slightly larger podcasts than we do. So

Chenell Basilio: just a little bit. Yeah,

Dylan Redekop: just a little.

Chenell Basilio: Nice. Well, this is fun. I think there's a ton of ideas here. Uh, I hope we didn't roast you too hard here, Sebastian.

I think there's some opportunities and we just like showcasing those for you.

Dylan Redekop: Mm-hmm. And I, I love this as like a passion project. If you, if you go to his about page, oh, actually maybe that was one thing, one other thing I wanted to call out too, in the welcome email. Um, and elsewhere, there's no real personality behind this.

Um, and I thought maybe, oh, we

Chenell Basilio: didn't do the welcome email. No,

Dylan Redekop: he didn't. I thought he was trying to be very anonymous. Like, I wasn't sure at first if this was. A man or a woman who's publishing this and, but then I saw, I think in one of the articles, it had the name, and so you click on the name and it says Sebastian's story, why he started the website and stuff like that.

So in the welcome email, you'll see, I don't think you have it pulled up there. I. On the screen.

Chenell Basilio: I didn't get it. You didn't get it? I'm looking to see if it comes [00:29:00] through. I did not get it. So in the

Dylan Redekop: welcome email, he, he does mention to hit reply and say hi, but there's no face, there's no name, there's no introduction of, of him and why So I think there's an opportunity there to wait.

I got it. There you go. I think there's a huge opportunity to kind of like personalize this some, humanize this a bit more. People don't really respond to faceless brands very well. Um, yeah. Or at least they're not really. So I would put your name. You. It doesn't seem like you're trying to hide yourself with the fact that you have a page about with your picture and Yeah.

That's just there. I think you, yeah, I'd be curious

Chenell Basilio: how many people actually click on Mastodon or Facebook.

Dylan Redekop: Yeah.

Chenell Basilio: But maybe, I feel like Facebook's coming back, we'll have to talk about this in another episode. Just like Substack

Dylan Redekop: coming back right? That'll be another episode too,

Chenell Basilio: but Yeah. 'cause it doesn't say, like you say, connect with me, but like, who's me?

Yeah,

Dylan Redekop: exactly. Exactly. There's, there's tons of opportunity to put your name in here, introduce yourself. I think even just like the story of why you're doing this, like that shows that you have the passion. Like if you, if you click through on his website and you click on his name in his articles, [00:30:00] you'll see it should have a written by.

Maybe on the beehive side. There he is. So, like I said, he writes all about himself. He's not trying to be anonymous, so why not put your face in your name? Don't even put your face, just put your name in the newsletter. Introduce yourself and give a quick, like, I've been binging podcasts before. It was cool.

I love all these different types of podcasts and, and here's why I started find that pod. I think that would be more compelling than just, you know, hit reply, connect with me.

Chenell Basilio: Yeah, it'd be fun to have like a picture of you from like 20 years ago, like with headphones on, like sitting somewhere. If you have, I like that.

That'd be cool.

Dylan Redekop: Yeah. Little time capsule.

Chenell Basilio: Yeah.

Dylan Redekop: Yeah, that would be cool. Cool, cool.

Chenell Basilio: This was fun. I enjoyed this. I hope this was helpful. And uh, again, if you wanna get your, I was gonna say your podcast roasted, if you wanna get your newsletter roasted, uh, go to growth in reverse.com/roasts. And yeah, hopefully we'll see you in another episode of Roast That Newsletter.

Dylan Redekop: Flames. Fire roasts. Yes,

Chenell Basilio: flames. All right, well, until [00:31:00] next time, we'll see you then.