Growth In Reverse (Newsletter Growth & Email Marketing)

AUDIO - How we're growing 30 Days of Growth
===

Chenell Basilio: [00:00:00] Hello and welcome back to the Growth in Reverse podcast. Today we are gonna talk through kind of how 30 days of growth has been going and how we can kind of amp up and. Market it better in those last like 15 or so days of it being live, because this feels like a launch event. And Dylan, I was kind of mentioning this to you, like I'm excited about where it is.

We have like 2,600 people signed up. Uh, 1,250 of those are new subscribers to growth in reverse, which is super cool. Um, but I feel like this could be more, I don't know, more of a launch. We have a full giveaway going. I feel like there should be, it should be a bigger, bigger group here. What do you think?

Dylan Redekop: Yeah, I think, I think there's an opportunity definitely to make this a little bigger, um, and really do a good, I guess, back half push on growth for, for the campaign or the, for the popup newsletter, if you will. Maybe we should quickly, for people who might not have heard our last episode, maybe just really give a quick recap on what 30 Days of Growth is.[00:01:00]

Chenell Basilio: So this is essentially a Chanel rabbit hole. Uh, I decided about three and a half weeks ago that putting together a 30 day daily newsletter was a great idea. Um, so essentially I'm running 30 cross promotions with 30 different creators in a 30 day period each day. If you sign up each day, you'll get one growth or optimization tip you can use to grow your email list, which is super exciting.

And so far, like the replies have been incredible, but yeah. If you want, you can sign up at 30 days of growth.co and get that for free. And yeah, when you sign up, you get. Sent into the giveaway, which has some, I think it was like $8,000 worth of prizes.

Dylan Redekop: Yep. Yeah, we tallied up. That's pretty more than that because that, I think only included like one newsletter audit from you or something along those lines.

So it, yeah, it's, it's probably closer to $10,000 worth of, of prizes. So those are everything from. Newsletter audit from Chanel, you could win licenses, like annual licenses to different tools like write message and send you for, [00:02:00] um, onboarding and segmentation and that sort of thing. So some really cool stuff that, um, that you could win just by sharing it with one person.

Chenell Basilio: Yeah.

Dylan Redekop: Which is exciting. And you also get a private podcast feed if you share Yes. You do with one person. Right? So, uh, which we need to, I think, catch up on a little bit. Yes. But there's a, there's a good 10 or 11 of those already that you can binge on if, if you like these daily growth levers, but you maybe don't have the time to read every single one of them.

You can, I think there's seven or eight minute long episodes, so you can just listen to them and then go, go into the, uh, written version if you wanna check 'em out later.

Chenell Basilio: All right. So let's give a recap of what. We're currently doing to promote this 30 days of growth because I think that's gonna be a good starting point.

Um, so this is kind of fun 'cause it's kind of like. You and I jump on a call. We talk through this and everybody else gets to listen Yeah. To how we think about this. So

Dylan Redekop: the Fly on the wall episode?

Chenell Basilio: Yes. All right. So right now, uh, most days I should say, I am posting on LinkedIn about this. I started off doing a LinkedIn newsletter.

I thought that the LinkedIn newsletter format was capping [00:03:00] my engagement on my posts. And then I realized that, oh no, it's just you're not, your posts aren't good enough. People aren't engaging with them. So I don't think it's necessarily the LinkedIn newsletter, but, uh. So

Dylan Redekop: what, what made you think that the posts aren't good enough and that people aren't engaging with them?

Chenell Basilio: Okay, so typically in a, well, recently on a typical post I'd get 50, 80, a hundred engagements. And that was, you know, the last, I don't know, within the last three or four months I'd say. And yes, I took a break. I've taken a break before, come back and still had decent engagement like that. But now these are getting like 20 to 30 engagements.

Okay. And so. I was thinking that it was because the LinkedIn newsletter format wasn't like super compelling. People didn't wanna like comment 'cause they just clicked through and read the whole thing. So

Dylan Redekop: now you're, now you're thinking that it might be just an algorithm issue.

Chenell Basilio: Yeah. Or a Chanel needs to be more consistent on LinkedIn issue.

Dylan Redekop: Little comment. A column B one leads to the other. Yeah. Okay. Okay. So. Let's put a pin [00:04:00] in LinkedIn because I have some ideas there.

Chenell Basilio: Okay. So obviously sending a daily email, I set up the giveaway, which I thought was super exciting and compelling. Um, and yeah, I mean, we have. 2,800 people signed up, which is cool.

Um, the giveaway itself is hopefully building like this flywheel of sorts. So, uh, if you share 30 days of growth with someone using your unique link, you get more entries to win. Um, and that's actually been working well. So, so far 9% of people who have signed up have shared it with at least one person.

Dylan Redekop: Okay.

Chenell Basilio: Actually no, that's not true. 9% of the participants have come from referrals.

Dylan Redekop: Oh, okay. Okay. That's interesting.

Chenell Basilio: So I think that's cool. I mean, the top person has 52 referrals right now, which is like insane. Uh, but then there are a number of people with like three, two ones,

Dylan Redekop: and we should caveat two, with the person who has 52 referrals.

They don't, they have more chances to win one prize, but you only, are you giving out prizes, multiple prizes to the same person? Is that potentially.

Chenell Basilio: I think, I think [00:05:00] that's the plan for the five annual licenses. So I'm honestly not sure, and this is probably causing a question mark in people's heads of like they don't know what they're gonna get if they share it, which means I should be more clear.

Dylan Redekop: Or is there much point in sharing it since somebody has 50 plus shares already?

Chenell Basilio: Well, I haven't shared that outside of just right now. Oh, nobody know. Nobody knows that there's 50 plus except for surprise. Surprise. So I was, in my head, I was like, okay, there's me five top prizes. Where someone wins, write message, send you, and tele, which they're all giving away annual licenses.

Each of them has committed to give away five of them. I didn't wanna like have a winner just get like tele and then they're like, I don't really wanna use that tool. I really wish I would've won something else. And then it gets messy. So I was thinking like five people get those three licenses. Do you know what I mean?

Dylan Redekop: Uh, yes. So it's a license bundle? Yep, license bundle. Got it. So, and then

Chenell Basilio: I was gonna put the newsletter audits just random.

Dylan Redekop: Yep.

Chenell Basilio: But I, I don't know if that makes sense or if those top five people should get newsletter audits.

Dylan Redekop: [00:06:00] I think you should keep it random for the newsletter audits for sure. Okay. I mean, for all of it, it should be random.

You should be selecting anything. But I think if you win a, at least in my mind, if you were to win a bundle, uh, subscription bundle, that's your prize. Somebody else gets the newsletter. Like the subscription bundle I think is valued. Even if you got all three would be valued for more than, um, a newsletter audit.

So yeah, some people might. Prefer a newsletter audit, but at the same time, you enter a free contest and you kind of, as, as we tell our kids, you get what you get and you don't get upset. So,

Chenell Basilio: yeah. Yeah, that's true. That's true. So I guess like the, the main prize, two people will win the main prize, which is like.

The subscriptions. And then Justin Moore is giving my two sponsorship courses. His like,

Dylan Redekop: which would be standalone prizes for one individual each, right?

Chenell Basilio: Yeah. Or do I put those in with the subscription bundle?

Dylan Redekop: Hmm. So it sounds like you're having tiers of prizes here, like grand prize. More constellation type prizes.

Okay. Okay. That's interesting. I think you could, you could bundle those. [00:07:00] Hmm. Or you could give people the option, like if you're not going to use Justin Moore's course, like if you don't have value, if you're monetizing with uh, uh, your own products, for example, I. You don't necessarily need to go through just response magnet course, right.

Or Brand Wizard course. So maybe that's when you can offer it. And if people don't want it, just let them know. Like we have other people who may, I don't know, like there's other people who would wanna take advantage of this if you're not going to, it's, it's tricky because yeah, these prizes can be kind of specific and not everybody needs every single one of them.

Chenell Basilio: All right. TBD on that. But anyway, so if you share the giveaway or 30 days of growth with your unique link, the first, if you share it with one person, you get access to a private podcast, which we kind of alluded to. Mm-hmm. Um. That's been going well. I'm using a tool called Hello Audio to host that, which is nice 'cause it works with Zapier and if someone refers one person, they automatically get a zap over and get access.

Yeah. So, uh, that's been nice. People seem to be really enjoying it. [00:08:00] I'm trying to pull up some stats here just to see. In the, in the early days, there were like four listeners and I was like, oh man, this is not, this

Dylan Redekop: is such a lot of work for, for four people. Love you. Four people, but man, this is a lot of work for that.

Yeah,

Chenell Basilio: yeah. But now I think, okay, there's a lot more in here. Oh yeah. Okay. So like 40 people are listening to the one. Okay. That was a high then like 30, another 30. So, okay. So it's decent. Um, so that makes me feel better that people are actually consuming it. But yeah, so that was one of the marketing ways, one of the ways I'm marketing this is like having a private podcast feed.

Um, I know a lot of people enjoy those short episodes, so I thought it'd be interesting to a, see if people are actually listening and like maybe we could take those learnings onto this show at some point in the future. But. Also really just wanted to give away like a simple prize that was like automated, uh, and scalable.

So yeah, so that is that. I am also posting each growth lever on Substack, which I have not been very active on. [00:09:00] So that's new. Dylan is helping me publish those there because it's a lot of work. Um, we're

Dylan Redekop: officially caught up today.

Chenell Basilio: Yeah. We have 102 subscribers on Substack.

Dylan Redekop: How many did you have before you started this?

Chenell Basilio: 70, I think. Um, and it was just

Dylan Redekop: for having a growth and reverse account on Substack?

Chenell Basilio: Yeah. Okay. So my intention was to post notes every day on Substack, but I didn't do that.

Dylan Redekop: So here we are. Here we are now. I think maybe part of the reason just to not put a pin in Substack for a second, but go a little bit deeper because.

I think a lot of people listening probably obviously know about substack, but are probably curious whether or not they should be active on it if they are not already, like if you know, you know, kind of thing. But if you don't, I'm, I'm wondering what would be the holdback from publishing those notes and could you not, because you're, you're kinda leveraging Substack its own social network platform to some degree.

When you're doing this, could you not [00:10:00] take what you've posted on LinkedIn? Essentially do like a copy paste and. Push it to Substack as well or is, or were you trying to like do something new and different and more original For Substack,

Chenell Basilio: I was trying to do something more original for Substack, but that has created friction that clearly I can't get over.

Yeah. So I probably should just be posting the same thing from LinkedIn. Right. Um, but I know Substack, it's only ecosystem and I don't wanna be that person that just comes in and tries to like shove my other stuff down people's throats. So that's why I was hesitating with it. I honestly think I just need to be more active on Substack.

Generally like commenting on other people's notes and all that good stuff. Yeah. Um, 'cause I still see opportunity in it. I think this is actually one that I feel like I should come back to. So thinking about the future, like the next 15 or 18 days, like I feel like I should be coming back to this. I don't know, it just feels like there's some opportunity there.

Dylan Redekop: I think you should do a little, like back when you were doing the LinkedIn challenge in January, we were kind of time blocking, Hey, we're gonna comment [00:11:00] and engage on posts for X amount of time, 30 minutes, what have you. Then we're gonna post our LinkedIn post and then we're gonna keep that comment and engagement thing.

And I know that sounds like a lot of time, like, oh my God, I don't have time for that. But if you could just block out even like 15 minutes. I'm sure we can all take 50 minutes out of our day to do a little bit of engagement on those platforms and kind of surface ourselves and make ourselves more noticed and noticeable there and helpful.

I mean, don't be the reply guy, but try to add some substance. But um, at the same time, you kind of have to show up if you want people to start engaging with you as well.

Chenell Basilio: So I'm gonna take this as like an action item to do moving forward. 'cause it, it feels like, do you remember on Twitter when you could like.

Have the review thing where you, it like on your profile, people could No, or

Dylan Redekop: sorry, right. Rv those spaces. Yeah.

Chenell Basilio: UE. Yeah. So people could sign up for it. You could auto like import them into your own thing. That's kind of how Substack feels right now. And I feel like I'm missing that opportunity. So [00:12:00] this just feels like something I should do.

Dylan Redekop: Okay. Is, I would say low hanging fruit, um, at the very least to copy and paste things. And if that doesn't feel good, then just like time blocks some, just some time to kind of engage with people.

Chenell Basilio: What else do we got? Jay

Dylan Redekop: Jay's on there. He is posted a lot. I can, at the very least, uh, comment on Jay's stuff.

Chenell Basilio: Yeah.

Dylan Redekop: Okay. So like I told you beforehand, I did a little bit of a Dylan, um, brain dump here, and then I also had a chat GBT assisted brain dump for, for this, um, for some ideas for this. So there was some interesting. I always think that chat Bt is more interesting than me. So, um, I'm gonna say chat. BT had some more kind of out the box ideas.

Like one of that I think, I don't think we will do, but I thought was kind of interesting, it could have been fun if you had structured this differently, was doing a, um, basically like a bracket challenge of like. Vote for your best, your favorite growth, um, your growth, uh, tactic, your growth lever, and then like have a, have each one of them move on every day.

And, um, it [00:13:00] was, it was an interesting just like kind of sort of visual or viral type of post that you could have, which could be fun, um, but definitely not a must have. This is more of a like, Hey, that would be cool and fun to do one thing that. I thought of that chat GT did not, was even just having kind of a, an improved welcome email for.

30 days growth subscribers because what do they get right now?

Chenell Basilio: So it's like a regular welcome email. Uh, it says just like a background of what it is, what you get. All the published posts live here, so they have a link to the archive. And then I say, for now, hit reply. Let me know what your biggest challenge is with newsletter growth.

And then I say. Why? Because I might end up featuring a tip that helps you with your specific challenge. Right, okay. Which has has done really well. Like in the beginning I was so overwhelmed with welcome emails that I was like, oh man, this is crazy. But

Dylan Redekop: like the replies, the will gimme more replies. Yeah.

Yeah.

Chenell Basilio: So, but it's good.

Dylan Redekop: Okay. So, and I

Chenell Basilio: say, you mentioned the

Dylan Redekop: giveaway.

Chenell Basilio: I do. I say pf, if you know someone who would love this, [00:14:00] go ahead and get your shirt. Share your unique link with them. And then there's a little link that they can click and they see the, their unique link to share.

Dylan Redekop: Do they know the incentives?

Like the, the prizes?

Chenell Basilio: No, it just says, and B entered to win prizes.

Dylan Redekop: Okay. That's not enticing. So what we could do, just a little thing is even just sharing that new, the latest visual of all of the different prizes, or at least the, the companies from the prizes that you have as a giveaway. Yep. And I would say.

A big one. Um, might be the newsletter audit with you, although if this is the new subscriber, they might not be, they might not, you might not have that no, like trust factor quite yet with them. So that might not be quite as much value yet, but you never know. So that's definitely something you could add into the welcome email and then you can kind of turn your welcome email into more of a flywheel, right?

Because every time a new subscriber gets it. They are just gonna be encouraged that much more, not only to consume and open the rest of the newsletters or the emails that they get, but they might be that much more encouraged to share it because, hey, I just shared [00:15:00] this with, you know, my friend, my audience, and I'm entered into this, um, opportunity to win these prizes.

So I feel like if every new subscriber you could be getting X amount of more subscribers just on virtue of having that in there. So that could be an easy low lift. It might not be a huge, huge boon for growth. No, but it's good.

Chenell Basilio: It's good to add that in there. And I think, um, I should probably add in like freezing, like here's what it is to share.

Like here's a blurb you can share. Yeah,

Dylan Redekop: yeah. People don't have to think. No, I think that put, put that in for sure. Like boilerplate almost copy, like, and then they can tweak it if they want, but at the very least they can just copy, copy it and paste it. So it's less thinking, less friction.

Chenell Basilio: The phrasing should probably be on the 'cause I, okay.

So I also have a page where pe so when people click through to check their referral count. Now I did it this way because the tech on the backend is not perfect, and so it's going to show zeros all the way through on the emails. So that's why I didn't wanna do that. So now I have it going to a page where when they click on that page, it [00:16:00] should show them the right count.

Dylan Redekop: Okay. How do I check that page? Lemme check it live for, yeah,

Chenell Basilio: so it is. Growth in reverse.com. Yeah. Slash 30 dash day dash referrals. And I don't even have the prizes on the sharing page, which is super fun. Now that I'm looking at that, this is like actually really good exercise here.

Dylan Redekop: Uh, so shows zero for me.

Chenell Basilio: Okay. Now here's where it's fun, but

Dylan Redekop: I may, I may have not actually gotten any successful referrals. So

Chenell Basilio: yeah, so that or, so I've had some people email me and say. It's not showing my referrals on the page. And then I look at the referrals and I'm like, you referred yourself. And so it's resetting that cookie and showing the referral for the new email, not the original.

I, it's fine. I, I'm, I'm okay with it. If that happens, it's fine. I don't think any less of them or anything. It's, it's okay. However, that's why I would break. It's 'cause it's gonna mess up the cookies, but this page is not good. I'm [00:17:00] looking at it now, like it doesn't even talk about the new, like any of the software that we're giving away.

Dylan Redekop: No it does not.

Chenell Basilio: So that is on my action item list now. There we go. I love it. Yeah. Yeah. Add in referral count to emails. I wanna see if it works now 'cause it wasn't working in the beginning, but maybe I can get it to work now. I don't know if this is gonna be interesting for people to listen to, but I'm getting a lot out of this, so at least get that.

Dylan Redekop: At the very least, you're making your giveaway a landing page a little bit better.

Chenell Basilio: Yeah. Okay.

Dylan Redekop: Well I think, I think this is the good lesson here is to. Sometimes you have to launch when you're not ready, which is totally fine. It's better than hesitating, hesitating and never launching. And that's kinda what you did.

You, you had this idea, the idea was fully baked, but the execution of the process was half baked, right? Like you knew sort of what you wanted to do, but you're sort of figuring out as you were. As you were launching the rocket ship, you're kind of still building it. Yeah, so I think the, the lesson is to go back to these ex, these extraneous parts that you sort of set up in the beginning and make sure they are [00:18:00] all still working like every few days or week at the very least.

So maybe a good lesson just to like, have a check all of the moving parts to make sure they're all still. Helping me fly, um, at some point.

Chenell Basilio: So this is very good to see. Okay, so a couple other ideas that I had that I just wanna run by. Yeah, hit 'em. It almost feels like, why am I saying this out loud? Just go do it.

But I'm wondering if I add in like a more exciting prize that's like if you refer 10 people, you get this thing regardless of if you win. So a couple of ideas that I was thinking about now, Ted referrals is. Not set in stone 'cause some of these are worth more. But I was thinking, um, what if I did like a mini audit where like, you send me your thing and I'll record a five minute Loom video talking about your three things you can optimize or change or use.

So it's not a full audit, but it's five minutes. I'll set a countdown and everything, make it fun, see how much I can get through. So I was wondering like maybe if you get 20 referrals, 20, I don't know. I don't know what that looks like. 'cause I don't, I also don't [00:19:00] wanna have like a million of these to do.

Dylan Redekop: Yeah. Well that would be a nice problem to have though. True. That's true. Million subscribers. Right? Um, but I think what you would wanna consider right now is how many people have already hit that 10 subscriber threshold or that whatever threshold you plan to do, so you already know you have to do X amount.

Really think about the cognitive load on that for yourself and how much that will take, will potentially take out of you. So those were a few things I would just think, you know, you know yourself better than anyone, whether or not that is going to be worth your while to have people share it for that reason.

And also on, on the flip side, is a five minute audit. Really valuable for somebody to kind of push this to their audience again or for the first time, because some people might be like, I need something a little bit more substantial to, not spam, but if somebody really, really values and respects their audience, maybe they're very hesitant to share stuff like this.

So, and unfortunately those audiences are usually the most valuable because, because that person has done a really good job of kind of protecting their trust. [00:20:00] Right. Are you

Chenell Basilio: trying to say, Dylan? I'm. So I think thinking through how many people have already hit, that was smart. Yeah. So the top five people have referred at least 10, but if I made it 20, only two people have hit that so far.

Dylan Redekop: Okay. But

Chenell Basilio: two more are like at 19 and 18. Yeah. So it wouldn't take much for them to get there. But I think four or five is totally fine. I think if, if someone's gonna share this with their audience and send me 20 new people, I think that's kind of worth it.

Dylan Redekop: I agree.

Chenell Basilio: Um, the other thing I was thinking is like a shout out in the growth and reverse newsletter.

I don't know if that's worth it. If like you refer 10 people or I just, I, that's feels easier. I don't wanna end up with like a list of like 50 Yeah. Links to drop in a newsletter that feels Yeah. Weird

Dylan Redekop: but. It, it does. I remember it kind of reminds me of like, when you watch like a YouTuber and they have their Patreon supporters list at the end of Oh yeah.

And that kind of thing. Um, but I have seen people who include every single supporter's [00:21:00] name. Um, and this is more so done with support like Pat patronage type of, um, support, where they'll list off everybody who has shared or what have you and whatever value you might have in that. Personally, that wouldn't get me to share like 10.

To 10 people.

Chenell Basilio: What? Yeah. Okay. That's interesting though. I'm envisioning like, so you know how at conferences, 'cause I just got back from a conference, they have a board of like their sponsors and it's like the platinum sponsor and they have like a big name and then it's like gold sponsor silver, and then there's like bunch of logos.

Whenever I could put like, I guess I'd have to get approval from these people, but put like the top person's name at the top and like you can ous them and then like once it's done, like. It's set in stone. Is that

Dylan Redekop: where Oh, like they, like they were, they were the platinum.

Chenell Basilio: Yeah. And then somebody else them, if they like get more

Dylan Redekop: just, but once it's over, it's over though.

Chenell Basilio: Yeah. Once it's over, I screenshot it and I put it in the newsletter and I say, these are the winners.

Dylan Redekop: Yeah. That could be cool. Are you gonna include the people who, like [00:22:00] you were doing the cross promotions with though?

Chenell Basilio: Well, no. 'cause they don't have, they have separate links to share. Okay.

Dylan Redekop: They're not in the leaderboard.

Okay. Yeah. I think that could be cool. The permission would be one thing though, and definitely would be to look into that.

Chenell Basilio: Yeah, maybe I could just put like, Ugh, I don't know this, this feels messy.

Dylan Redekop: Something to think about and whether, again, whether or not that's worthwhile for. The amount of sponsors that they would share, uh, worthwhile on your end and worthwhile on their end.

Right.

Chenell Basilio: Okay. Last idea with this section, if you do X number of referrals, you get like a free workshop. Like I'll do, put together a group workshop and you get access to it, like walking through either a behind the scenes of how this went or,

Dylan Redekop: yeah, I like that. Although we've talked about how the content for kind of your postmortem on.

How this went and how you did it is just gonna be really great content in general. But if you so choose to gate a portion of that or keep some of that behind closed [00:23:00] doors, then that would be very, I think there would be a lot of people who would be really interested in how you went about doing this whole thing, how successful it was, how much it cost you, maybe your final thoughts on if it was really, truly worth it or how you do it differently and all those things.

So. That's a bit of that, it's gated and it only takes, say, three referrals to get access to it, or five referrals to get access to that. I'd be definitely more inclined to try to, to try to get my hands on that.

Chenell Basilio: All right. I'll think more about that one. Do you have any other ideas? I have a bunch, but I'm just curious.

I don't wanna,

Dylan Redekop: um,

Chenell Basilio: hijack,

Dylan Redekop: I think, yeah. No, I, I don't have a ton of ideas, but I do have a few and they're very high level, but they're things that I don't think. Have been fully leveraged. So I said to put a pin in LinkedIn Yes. Earlier. And that was because I think, I think one thing that I just saw again today is that LinkedIn is still really highly prioritizing carousels.

Mm-hmm. So even simple carousels are probably going to perform better than just a post with an image. So if there was a way to templatize some of [00:24:00] these, um, growth levers, which. I mean, the emails themselves are a template that you're basically copy and pasting, just filling in the, the different information for the growth level, right?

Mm-hmm. If there's a way to really easily, so it's not a heavy lift every time, copy and paste the content into some carousels, I think that could be engaging and interesting. It just, you gotta think about how much that's gonna cannibalize people to actually click through and check out the content itself.

Chenell Basilio: Yeah. So I did the one with Justin Moore. Okay. And it did not do well.

Dylan Redekop: Okay. Which

Chenell Basilio: I was surprised by 'cause he like immediately commented, engaged with it so it wasn't, yeah, I don't know. Do

Dylan Redekop: you think it, do you think it didn't do well by merit of the content wasn't good? Or just that it didn't get, like, impression wise, let's say, have you lot looked at how many impressions it got and what the engagement ratio was?

Because a lot of times you'd be like, oh, this one didn't do well. But actually the, the algorithm buried it and it all, it got way fewer impressions than usual.

Chenell Basilio: Yeah. It got 1900, 1942 impressions. Okay. And [00:25:00] 43 likes.

Dylan Redekop: That's about my, my post that hit that my, that's like high end for me. That number of impressions.

So that's a, I was thinking like maybe 40 to 50 likes on a post that hits about 2000 impressions. It's kind of where my parameter usually is. So that's kind of on par. You have a bigger audience than I do. And so were you anticipating just higher impression count or were you

Chenell Basilio: Yeah, my other. Carousels in the past and maybe that format that I did wasn't good, but my other carousels in the past have done a lot better.

The welcome email one got 68,000 impressions.

Dylan Redekop: Yeah, that's

Chenell Basilio: And 370 reactions.

Dylan Redekop: Right.

Chenell Basilio: Maybe I should do like a recap one where like each page is a new growth lever that I've shared. Why not?

Dylan Redekop: Why not? You could do or just do like, you could even just do the first five days or the first six days or the first week.

Yeah.

Chenell Basilio: All right. We'll see. I'll think about it. So the [00:26:00] other thing, because LinkedIn is, drives me crazy sometimes I like it, but it drives me crazy. Um, so moving on. 'cause I feel like people are gonna get bored with this. Yeah. Uh, testimonials. I have not collected very many testimonials for this. Mm-hmm. I actually reach out.

Today and let's, my friend Kat sent me a text message and said, this 30 day thing is incredible. Keep going. And I said, can you put that in a testimonial? And so I sent her the link. And so now I have a send you form just for 30 days of growth that I need to start sharing. I wanna do the Eddie Slaner model of just like auto putting them on the landing page for 30 days of growth.

Mm-hmm. Just so people can see, like, this is a cool thing, you join the party. Although that landing page seems to convert right now, that form is converting at 74%, which is wild. I don't know if you beat that.

Dylan Redekop: I don't know if you can. If it ain't broke, don't fix it. But those testimonials can be used elsewhere too.

Chenell Basilio: So like maybe I have a carousel of testimonials. I'm just gonna start posting everything [00:27:00] as a carousel and see what

Dylan Redekop: takes off. Do it. The LinkedIn algorithm is like, is like my kids' appetite is like you just keep throwing stuff at them and see what they will actually eat.

Chenell Basilio: It's like, I want an apple sauce.

And then it's like, I don't want an apple sauce.

Dylan Redekop: Yeah. Yeah. It's like, I like that yesterday, but today not having it.

Chenell Basilio: 20 minutes I wanted 20 minutes ago, I wanted that. Now it's too late. Yeah,

Dylan Redekop: exactly. That's

Chenell Basilio: pretty funny. Okay, here's my, one of my last ideas. What if I start sharing experiments of me adding each of these growth tactics to my thing?

So like, I'll add a welcome video to the welcome email for growth for 30 days of growth. Yep. Like, like Jay Klaus did, uh, add the testimonials, like Eddie Slayer did. Um,

Dylan Redekop: four hour email.

Chenell Basilio: Yeah. Four hour email. Exactly. Yeah. So I wonder if I could just start sharing that on LinkedIn.

Dylan Redekop: I love that. And I, I think it'd be really cool if you're just like, if you did a really short.

Interesting experiment and basically like, here's what I did. I added the four hour email. Here's what I got, and it's like one, just seven days, whatever, whatever that might be. That's something you could experiment with and [00:28:00] do. That would be interesting content. I'm more of an experiment. Kind of person that I find that stuff really interesting and I like doing it because the content creates itself to some degree.

Either it works or it didn't, but either way you can share doing it. The only thing would be like, did it have any results for you? Like that would be why I'm thinking more about the experiment sort of thing.

Chenell Basilio: Yeah, I'll do it like three days past and I'll be like, in the last 72 hours, here's what.

Dylan Redekop: Okay, I like that.

Yeah.

Chenell Basilio: And then I can post those on LinkedIn and then link to them in the 30 day the daily things and say like, Hey, if you wanna see my experiment from yesterday, go over to LinkedIn. Pre little growth loop.

Dylan Redekop: I like it. I like it. Yeah. Also not leveraging, you know, the, with the hairy dry double post growth loop either, which is a lot of work.

But, um, that's another thing that you could do for the na last two weeks of this. Try on that a bit more. Fortunately, I don't think you have any more conferences. Oh, wait. Yes you do. You're going to another one before this is over.

Chenell Basilio: Oh, I am. I like this, [00:29:00] Dylan.

Dylan Redekop: Oh my God. How many conferences have you gone to this year so far?

Chenell Basilio: Uh, at

Dylan Redekop: least three, if not four.

Chenell Basilio: 1, 2, 3, 3. Then this will be the, the next one will be the fourth, and then I'm going to crafting commerce, which will be the fifth. And then CEX is the sixth.

Dylan Redekop: Either way. It's funny you, you'll be gone to two, you'll have gone to two conferences just while the 30 days of growth is happening.

But it's during the last week. Anyway, my point, I. Bringing that up and kind of bugging you is that we can get ahead of, I was gonna say, we can really get ahead of these, since you don't have any more conferences to go to. Um, at least hopefully we can get ahead of them for the most part by the time you leave for the last one, because it's in the last week.

Then these will be, some of these ideas will be more fleshed out and easier to execute once the content's written scheduled, so on and so forth.

Chenell Basilio: I like it.

Dylan Redekop: I had just a few other really high level sort of strategies. Yeah, please. One thing that. That we've never talked about. One is paid ads because people are probably wondering, are you doing paid ads with this?

Would you do paid ads with this? How would that look? How would that work? So I'm, I'm [00:30:00] bringing it up more as a topic of conversation, because I don't think you have any intention or desire to, to dump money into this because it is more of a viral collaboration style of approach. But let's say you wanted to spend a bit of money, how would you, would you consider it and how would you go about it?

Chenell Basilio: Yeah, I'd probably do Facebook ads or something. Um, if I had already had like an account set up and it was easy to just like add this as an option, I would do that. But I don't, 'cause I haven't run those for this newsletter, but I think I was thinking about this this morning, I was like, that would be a no-brainer.

Like, it would be so easy and maybe I can, you know, repurpose this in the future as like a lead magnet and then run paid Exactly. Paid out for that. Exactly. There's nothing giveaway aspect of it, but I still think it could be pretty valuable.

Dylan Redekop: Um, the other one was where, what were we? Oh, um, earned media or PR.

So you talked about how people at the newsletter conference that you were just at last week were like all there. You had more mentions about the 30 days of growth than anything, right? Yeah. It's, it's kind of buzzworthy. Um, it's interesting, at least in our circle. Has there been any [00:31:00] thought or would you be interested in trying to reach out to any kind of, um, sort of tangential publications or media businesses with, with what you're doing?

Or for either to set up an interview or to talk about it a little bit more?

Chenell Basilio: I don't know if this counts, but, um, my friend Nick Looper was side hustle. Nisha, yeah. Reached out and he was like, do you wanna come on and talk through this on the podcast? So I was like, yes, let's do it. So I guess that's like an earned media.

Oh, that is amazing. He's great. He is one of the first people I met at FinCon and I think, I think we just like connect. We, we do well together 'cause we're both super introverted so we kind of just like stand there with each other and like, we'll say interesting things like randomly, but we just like run quiet people in the crowd and I think he like appreciate that.

I'm also the same way.

Dylan Redekop: That's awesome.

Chenell Basilio: Um, other than that, I'm curious what your, like, do you have any in mind for this like PR earned media thing that you're talking about?

Dylan Redekop: You know, I started typing out some ideas off the top of my head. Um, and they're all newsletters that probably have, if not already shared your [00:32:00] newsletter, have probably already shared 30 days ago.

Like, you know, I was thinking like. Who sponsors stuff. And you know, John over at, uh, creator Boom and, um, Danbury from Revenues, Matt McGarry, like all these people who probably have mentioned it and or their audience probably knows about you or knows about, knows about this to some degree. But that being said, it can't hurt to reach out and let them know.

But then I struggle, to be honest without, with a bit of a time crunch trying to put this together. Um, I didn't really get. Really deep into more, the more adjacent sort of categories, so what newsletters those might be. But so I

Chenell Basilio: forgot to mention, I am going on Matt's podcast next. No, the 15th. So

Dylan Redekop: next week.

Chenell Basilio: Oh

Dylan Redekop: yeah. That I agree.

Chenell Basilio: Yeah.

Dylan Redekop: Dropping these PR bombs here. Just like, oh, I'm going on the I Side hustle show. That's got, we've been trying

Chenell Basilio: to make it work for like months, and then I was finally like, okay, I don't think I have anything crazy going on. No more conferences right now. But then I am. Yeah, yeah, right.

Dylan Redekop: But you're not talking at that conference, so it's just like you're an attendee. Right,

Chenell Basilio: right.

Dylan Redekop: Lower [00:33:00] list. So yeah,

Chenell Basilio: the 15th. So that'll be good. I don't think that'll be live before 30 days of growth is over, but it's still gonna be a fun little thing to share on that. So.

Dylan Redekop: So maybe to put a bow on this episode, um, if people are still listening, uh, as we've been rambling on, how, what are you gonna do with 30 days growth when it's, when 30 days wrap?

Like, how are people gonna be able to access this? Can they still access it? Like, talk us through what, what the plan is because there's, say, there's a chance somebody's gonna be listening to this. And it's like 30 days of growth ended like two months ago.

Chenell Basilio: Yeah. Or longer. It's a good question. I don't know.

I kind of like started this on a whim and so I'm still trying to figure this out. At the conference I had a number of people tell me that I need to be charging for this. Mm. It feels weird because I'm using other people's tactics, so I don't, I don't know what that looks like. I, I'm sure it'll still be active somewhere.

It might be a lead magnet. Maybe I do like seven days as a lead magnet.

Dylan Redekop: Question for you though, did Ryan Holiday come up with uh oh crap. No. I can't even think of the philosophy, but you know what I means. Yes. No, he did [00:34:00] not. That's true. He just, he just, he curated that content, wrote about it. And just like you did, and turn that into millions and millions of dollars.

So yes, you're using other people's, other people's content, but they've also made that free and available for people to, to see and read if, if you're able to find it. Right. Yeah. Is discoverable. So I like thinking that instead of charging for the information, you're charging more for the organization of it.

Right.

Chenell Basilio: Yeah, like maybe I can organize better, better and make it like, here are the 30 days of, I don't know, like follow these in order in order to like Yeah. Level up your newsletter and maybe it's like a $47 thing or something.

Dylan Redekop: Yep, exactly.

Chenell Basilio: That's interesting. I'm not sure. We'll see

Dylan Redekop: Michelle. See

Chenell Basilio: Yeah.

It's

Dylan Redekop: free for now. Free for now. All you can

Chenell Basilio: 30 days of growth.co.

Dylan Redekop: Yeah. And it ends, if you're listening to this in the future, uh, it ends on May the 23rd, I think is the last day.

Chenell Basilio: Yes.

Dylan Redekop: Of 2025. So May 23rd, 2025 will probably be the last day that you'll [00:35:00] find it easily on the website.

Chenell Basilio: I like it. Cool. Well, this is fun and helpful.

It's almost like auditing my own stuff in real time, so I feed it. Yeah,

Dylan Redekop: no problem.

Chenell Basilio: All right. All right. Is that, is that the pod? That's not the pod.